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Alberto De Luca

Catania - Italy

  +39 348 009 26 98
  info@albertodeluca.it



I have never had

a favorite literary genre. While filling a box for a move, a friend of mine pointed out that in my library you could find “Totti’s Jokes” and “Quantum World Theory” side by side (my generation didn’t have the Avengers).

I cut my hair, retired my hat and threw myself into the world of journalism. I have collaborated with several TV channels and Newspapers. In 2004 I officially entered the journalists’ register, then fate crossed my path with that of Calcio Catania, for which I held the position of Director of the Official Magazine.


Studies and training

My course of study has dealt with different phases and subjects. The first phase was marked by technical subjects and then matured towards humanistic themes.

My specializations have focused on journalistic and advertising studies.

High school
  • Industrial Technical High School
University and Master
  • Communication Sciences
  • University of Catania
  • IED Compositing - Digital FX & Advertising
  • IED European Institute of Design
Certifications
  • Journalist certifications
  • Order of Journalists
  • Journalist Order ID 104929

BIOGRAPHY



Today

I’m the father of two beautiful twins (3 years old) and the happy husband of a saint (martyr from the moment we met).



For the past 10 year

I have been involved in photography, filmmaking and creative direction for advertising. In my career I have been lucky enough to work with brands like Ferrarelle, Calcio Catania, Givova, RE/MAX and many others.
The hard job of the storyteller (at least in my case) starts from the world of journalism, a period of my life that has allowed me to interview many artists and people of different kinds, some of them: Mario Biondi, Ficarra e Picone, Carmen Consoli, Pippo Franco, Del Piero, Gattuso, Giuliano of Negramaro and the list could go on and on… Yes, it was a wonderful time.



Since I was a child,

I have always had an immense passion for cinema, music and photography. Yes, in my group of friends I was the loser with camera and/ or video camera always in tow. My working life starts early: with a console and lots of music. I was a DJ: long hair, hat, turntable and everything else. Yes, I was young. I have always been an avid reader, and even today I like to read about anything: comics, books, e-books, toothpaste labels, etc.


Those were great years.

Years that have grafted on me the desire to create and tell stories with any medium available.

Photography is my first passion, but my days spent in the editing room making documentaries awakened in me the need to dedicate my life to filmmaking. I had started seeing the world at 25 fps: I needed to know more. I got a master degree at IED in Milan, I invested a lot of money on my advertising training, then one day I moved to the dark side of the force: I opened my own company.

Today I am an advertising consultant, my core business keeps being the world of photography and filmmaking, even though I almost always plan the advertising campaigns in full, trying to convey the message of a brand through any medium, and decide together with my customers which is the best route for distribution, from social media to print media. For several years now I’ve also dealt with training, I’ve taught in art schools where I’ve had the fortune to meet young creative minds to whom I owe a lot and with whom I still keep in touch and exchange opinions. A couple of times a year I also organize training courses that range from filmmaking to advertising.

My experience, at the ripe old age of 45, is a mixture of self-education, actual training, a great deal of practice on the field and a series of doors in my face that have taught me much more that the successes that I’ve had in my career.

I define myself as “one who puts things together”.

I used to put together the DJ notes, the words as a journalist, and then the pictures as a photographer and video maker. Today I put together everything, and everything has served me: music has given me rhythm, words the sense of narration, photography the sense of light, filmmaking the visualization of a plot, my studies and practice have given me the technique. My job is a combination of everything: studies, instinct, storytelling, technique but above all my tireless desire to transmit what I’ve learnt and never stop learning from those who know more than I do.


FOR THE PAST 10 YEARS I have been involved in photography,
filmmaking, video editing, motion graphics,
compositing and advertising creative
direction, in my career I have been lucky
enough to work with brands like Ferrarelle,
Catania Soccer, Givova, RE / MAX and many
others.
I DEFINE MYSELF AS: "one who puts together the things
he has learned over the years".
MY JOB TODAY is to put everything together: studies,
instinct, narration, technique but
above all my tireless desire to learn from
those who know more than me.
FOR THE PAST 10 YEARS I have been involved in photography,
filmmaking, video editing, motion graphics,
compositing and advertising creative
direction, in my career I have been lucky
enough to work with brands like Ferrarelle,
Catania Soccer, Givova, RE / MAX and many
others.
FOR THE PAST 10 YEARS I have been involved in photography,
filmmaking, video editing, motion graphics,
compositing and advertising creative
direction, in my career I have been lucky
enough to work with brands like Ferrarelle,
Catania Soccer, Givova, RE / MAX and many
others.
FOR THE PAST 10 YEARS I have been involved in photography,
filmmaking, video editing, motion graphics,
compositing and advertising creative
direction, in my career I have been lucky
enough to work with brands like Ferrarelle,
Catania Soccer, Givova, RE / MAX and many
others.
FOR THE PAST 10 YEARS I have been involved in photography,
filmmaking, video editing, motion graphics,
compositing and advertising creative
direction, in my career I have been lucky
enough to work with brands like Ferrarelle,
Catania Soccer, Givova, RE / MAX and many
others.

BIOGRAPHY



Today

I’m the father of two beautiful twins (3 years old) and the happy husband of a saint (martyr from the moment we met).



For the past 10 year

I have been involved in photography, filmmaking and creative direction for advertising.

In my career I have been lucky enough to work with brands like Ferrarelle, Calcio Catania, Givova, RE/MAX and many others.

The hard job of the storyteller (at least in my case) starts from the world of journalism, a period of my life that has allowed me to interview many artists and people of different kinds, some of them: Mario Biondi, Ficarra e Picone, Carmen Consoli, Pippo Franco, Del Piero, Gattuso, Giuliano of Negramaro and the list could go on and on… Yes, it was a wonderful time.



Since I was a child,

I have always had an immense passion for cinema, music and photography. Yes, in my group of friends I was the loser with camera and/ or video camera always in tow.

My working life starts early: with a console and lots of music. I was a DJ: long hair, hat, turntable and everything else. Yes, I was young.

I have always been an avid reader, and even today I like to read about anything: comics, books, e-books, toothpaste labels, etc.


I have never had

a favorite literary genre. While filling a box for a move, a friend of mine pointed out that in my library you could find “Totti’s Jokes” and “Quantum World Theory” side by side (my generation didn’t have the Avengers).

I cut my hair, retired my hat and threw myself into the world of journalism. I have collaborated with several TV channels and Newspapers. In 2004 I officially entered the journalists’ register, then fate crossed my path with that of Calcio Catania, for which I held the position of Director of the Official Magazine.


Those were great years.

Years that have grafted on me the desire to create and tell stories with any medium available.

Photography is my first passion, but my days spent in the editing room making documentaries awakened in me the need to dedicate my life to filmmaking. I had started seeing the world at 25 fps: I needed to know more. I got a master degree at IED in Milan, I invested a lot of money on my advertising training, then one day I moved to the dark side of the force: I opened my own company.

Today I am an advertising consultant, my core business keeps being the world of photography and filmmaking, even though I almost always plan the advertising campaigns in full, trying to convey the message of a brand through any medium, and decide together with my customers which is the best route for distribution, from social media to print media. For several years now I’ve also dealt with training, I’ve taught in art schools where I’ve had the fortune to meet young creative minds to whom I owe a lot and with whom I still keep in touch and exchange opinions. A couple of times a year I also organize training courses that range from filmmaking to advertising.

My experience, at the ripe old age of 45, is a mixture of self-education, actual training, a great deal of practice on the field and a series of doors in my face that have taught me much more that the successes that I’ve had in my career. I define myself as “one who puts things together”. I used to put together the DJ notes, the words as a journalist, and then the pictures as a photographer and video maker.

Today I put together everything, and everything has served me: music has given me rhythm, words the sense of narration, photography the sense of light, filmmaking the visualization of a plot, my studies and practice have given me the technique. My job is a combination of everything: studies, instinct, storytelling, technique but above all my tireless desire to transmit what I’ve learnt and never stop learning from those who know more than I do.


Studies and training

My course of study has dealt with different phases and subjects. The first phase was marked by technical subjects and then matured towards humanistic themes.

My specializations have focused on journalistic and advertising studies.

High school
  • Industrial Technical High School
University
and Master
  • Communication Sciences
  • University of Catania
  • IED Compositing - Digital FX & Advertising
  • IED European Institute of Design
Certifications
  • Journalist certifications
  • Order of Journalists
  • Journalist Order ID 104929

To request an appointment, please fill out the form below:

Loading...


ScanMe:

To register my contact details on your phone's address book, use this QR code with the appropriate app.


For any request, contact me using the button below, or write me on WhatsApp

Contact me:


Alberto De Luca

Catania - Italy 




  +39 348 009 26 98
  info@albertodeluca.it

English